Company X s Attitude Towards Being Socially Responsible

Company X’s attitude towards being socially responsible is being clouded by its desire to maintain high profits. With its current actions, Company X is catering to a select group of its primary stakeholders such as the investors and shareholders. They seem to be forgetting that the customers, employees, and the community are also primary stakeholders. We will look into the scenario and dissect the company’s actions to show how they are alienating the community that will ultimately determine their reputation and profitability. Taking years to comply with repeated requests for healthy and organic options demonstrates a dismissive attitude towards one of the key aspects of their company â€Å"the customer†. Eventually, Company X complies with the customers repeated requests and provides healthier options. Unfortunately, the healthier products Company X provides are high margin products. Many of the high margin healthier products are unobtainable for most lower and middle class families. The limited amount of high priced healthy products may become a negative for Company X. It may appear to customers as ploy to increase the sales on processed foods which would be more profitable to the stores. Processed foods are easier to ship and have a longer shelf life that fresh and organic foods. The processed items are also cheaper to produce and can create higher revenue for Company X. Company X fails to realize that producing healthy and organic products could make them more sociallyShow MoreRelatedCorporate Social Responsibility Of The World Essay1545 Words   |  7 Pagesorigin of Corporate Social Responsibility in businesses has no fixed date. Most experts, scholars, researchers, practitioners, writers, philanthropists, civil societies conscious citizens opined that it can be carried out in an ethical and socially responsible manner. It is assumed that in the year 1960 corporate social responsibility began to emerge, and the civil rights movem ent, consumerism, and environmentalism greatly changed the way society expected the business world to behave. In the yearRead MoreApplication Case 2-1 (Gen Y Rocks the Business World) Essay2462 Words   |  10 Pagestechnology and to avoid a clash of culture in organization, an adequate knowledge, skills and competencies in various areas by the individual is important. In spite of the influx of workers from different generations as the ‘baby boomers’, Generation X, Generation Y and some of Generation Z in the organization, there arose a great challenge for the management of the organization to put equal importance while dealing with globalization issues. This includes matters relating to the determination of theRead MoreManagement Theories And Organizational Leadership2751 Words   |  12 Pagesto their companies through their personalities and with the knowledge of the organisations goals and what it wishes to achieve , the execution of effective means accomplish the se goals and how employees can become inspired to perform at their highest standards. In addition to this I will be considering many factors that are to be considered when studying management theories and leadership such as ethics of a company, the structure of an organisation, power plays as well as the attitudes involvedRead MoreManagement: Social Responsibility and Page Ref19403 Words   |  78 Pagesimmediately. Answer: Explanation: The $10 test was at first resented by workers. They didn t like being checked up on. As time passed, workers adjusted to the standards of the test and began to look forward to the extra money they could earn. Diff: 2 Page Ref: 29 Objective: 2.1 3) One area in which most global companies are cutting back is customer service. Answer: Explanation: Most companies are recognizing that customer service is the key to their success. So they are increasing, ratherRead MoreManchester Business School : Declaration And Ownership Of Intellectual Property Rights9003 Words   |  37 Pages ABSTRACT Corporate Social Responsibility is the latest trend in company policies, with little to no understanding of how it actually affects consumers. Due to globalization many organizations are faced with diverse cultural audiences to cater to. The Nigerian market is now home to a plethora of western companies such as Procter Gamble, L’oreal Paris. Mac cosmetics, etc, which creates the need for managers in these companies to know what areas of CSR matter to their local audience (Nigerians)Read MoreCsr and Consumer4757 Words   |  20 Pagesendeavors, companies now have to show more responsibility towards society and the environment where they are operating and at the same time do managers increasingly see CSR as a marketing tool to help create a competitive advantage. But what is the actual impact of companies’ engagement in CSR on consumer behavior? The consumers are getting more aware of the corporation involved in corporate social responsibility (CSR) through better education and the increased influence of the media. The companies up toRead MoreThe Analysis of Recruitment and Training System to Improve Employee Productivity at Pt Sentrainti Medan18297 Words   |  74 Pagesacknowledge the importance of increasing diversity in the labor force. They have begun to question the effectiveness of human resource systems that were largely designed for a more homogenous workforce. PT. Sentrainti Prima Karyawira is one of the companies runs its business line as a contructor in Medan. In this research, the writer conducts an interview and questionnaires distribution in order to gain the necessary information and data about the recruitment and training systems improve employees‟Read MoreCase Study : Toyota And Ford Essay3044 Words   |  13 PagesSince the 1970’s just about every vehicle manufacturer across the world has suffered some type of crisis as a result of unintended quality problems with the cars they manufacture. These types of crises threaten a company’s reputation for producing quality cars including their brand image. This paper aims to elaborate on two very well pub licized auto makers and their respective crises and the critical management decisions that were made and their impact. Toyota and Ford as we all know have a veryRead MoreCorporate Social Responsibility in Nigerias Telecommunication Sector15201 Words   |  61 Pages DEDICATION I dedicate this project work to God Almighty for His infinite mercy all through my studies and also, for the wisdom and inspirations towards the successful completion of this work. ACKNOWLEDGEMENT All thanks and Praise be to All Mighty God, for His guidance, protection, mercy and love towards me. I thank Him for the wisdom, knowledge and inspiration throughout the period of my academic years. To my beloved parents, Mr. and Mrs, J. O. EzeigweRead MoreMicro and Macro Environment2339 Words   |  10 Pagessix forces close to the company that  affect its ability to serve its customers: a. The company itself (including departments).  b. Suppliers. c. Marketing channel  firms (intermediaries).d. Customer markets. e. Competitors. f. Publics. 1. The Company’s Microenvironment As discussed earlier the company’s microenvironment consists of six forces that affect its ability to serve its customers. Lets discuss these forces in detail: a. The Company The first force is the company itself and the role it plays

Essay about The Representation of the Female in William...

The Representation of the Female in William Blake If William Blake was, as Northrop Frye described him in his prominent book Fearful Symmetry, a mystic enraptured with incommunicable visions, standing apart, a lonely and isolated figure, out of touch with his own age and without influence on the following one (3), time has proved to be the visionarys most celebrated ally, making him one of the most frequently written about poets of the English language. William Blake has become, in a sense, an institution. Without Contraries is no progression. Attraction and Repulsion, Reason and Energy, Love and Hate, are necessary to Human Existence, wrote Blake in The Marriage of Heaven and Hell. Perhaps his most famous line,†¦show more content†¦In his essay Blake: Sex, Society, and Ideology, David Aers follows Foxs thread that Blakes attitude toward the Female shifts, but explains that the case is far more complicated than a matter of authorial incoherence or change of mind (33). Aers offers a psychologically-based exploration of Blakes treatment of the Female and the conventional views of women in the society of which he was a part and concludes that Blake could not escape the popular male supremacist tradition. In opposition to this approach, Mary Lynn Johnson, in her essay Feminist Approaches to Teaching argues that in a century when no one . . . fully escaped the fourfold grip of father, priest, king, and God, Blake stands out as one of the few writers who understood the pervasiveness of this patriarchal power alignment and resisted its influence (58). Another critic who discusses the shift in Blakes treatment of the Female is Brenda Webster, whose article Blake, Women, and Sexuality considers Blakes shift in his treatment of the Female a result of his increasingly negative attitude toward sexuality (209). Webster explores Blakes fear of the Female Will, and how it affects his images of women. Dealing with the subject of the shift in the treatment of the Female, yet from a different angle, in his article William BlakesShow MoreRelatedThomas Paine And America A Prophecy2237 Words   |  9 PagesThomas Paine and America a Prophecy William Blake, poet of the Romantic Era, wrote in 1793 the prophetic story America a Prophecy. The story begins with Orc breaking the chains that held him down and sexually assaulting a young woman that has been taking care of him. The woman is revealed to represent America and that she has been waiting for Orc to help her. Soon Orc and other colonies under British rule attack the Prince of Albion and King George III. Alongside Orc are historical figures suchRead More Blakes The Marriage of Heaven and Hell Essay2511 Words   |  11 PagesBlakes The Marriage of Heaven and Hell      Ã‚   The Nature of my Work is Visionary or Imaginative; it is an Endeavor to Restore what the Ancients calld the Golden Age. -William Blake (Johnson/Grant,xxiv).    William Blake completed the manuscript of The Marriage of Heaven and Hell, as well as the twenty-five accompanying engraved plates, in 1792. In the sense that the The Marriage of Heaven and Hell is a vision of a particular version of reality, it subscribes to one definition ofRead MoreThe Contemporary American Rendition Of Othello By William Shakespeare1191 Words   |  5 Pagesuniversal themes that make it similar, however, each text has been altered by the composers, William Shakespeare and Tim Blake Nelson, in order to make it germane and engaging for the audience of their times. In Othello, Shakespeare challenges the desires and perspectives put on ladies in the public arena. He endeavours to change the attitude of how men esteem their partners. Thus, making men comprehend their female counterparts. In Elizabethan culture, women were seen as docile and as property to menRead MoreThe Broad World Of American Theatre1691 Words   |  7 Pagestheatre in America can be traced back to the ancient rituals of Native Americans, who regarded mixed-gender individuals, known as â€Å"berdache,† as highly respectable citizens, worthy of undertaking theatrical roles in society. Afterwards, in 1896, Henry Blake Fuller published what is arguably the â€Å"first known U.S. play with same-sex desire at its core† (Jeffreys 2). At Saint Judas’s (1896) became America’s first written closet drama, centered on the passionate friendship between the two main characters:Read MoreModern Us Drama Midterm Paper2508 Words   |  11 Pagessecond wave of femin ism which flowed through the seventies was ebbing, as waves do, and the newly invigorated desire to achieve success sharpened the gender binary of American culture. Glengarry Glen Ross explores the harsh binary systems male vs. female and win vs. lose which are linked with the psychosexual binary of dominance vs. submission. To the salesmen at Mitch and Murray, identity is defined by dominance. To be a man is to win and to win is to be a man. When his temper flares to boilingRead MoreA Study Of Female Writers Of Romantic Period1959 Words   |  8 Pages A Study of female writers of romantic period Introduction: Various types of literature are found from the advent of English literature. Before the romantic period, there were various other periods like old English literature, middle English literature, English renaissance, neo-classical period etc. From the beginning we notice that there is an imbalance between the male and female authors. Male writers are found more than the female writers. This imbalance is also foundRead MoreParadaise Lost by John Milton Essay1299 Words   |  6 Pagestree. Adam finds out and is appalled at first, but then eats the fruit out of his love for Eve which is explained in the text, â€Å"With liberal hand: he be scrupl’d not to eat / Against his better knowledge, not deceiv’d / but fondly overcome with the Female charm,† (Book 9, Pg. 222, lines 997-999).This represents the fall of man, showing that God gave us free will to make our own choices. Adam and Eve see the world in a new way, but they are no longer innocent and they know it . They start blaming eachRead MoreOphelias Suicide Essay2487 Words   |  10 PagesBlake Nichol Dr. Susan Jones Composition II March 20, 2011 The Suicide of Ophelia Romanticized by modern females, downplayed by literary critics and somewhat overlooked by the general public, the character of Ophelia in â€Å"Hamlet, Prince of Denmark† offers the reader a tantalizing mystery - did Ophelia truly commit suicide? Bear in mind that in the deeply religious culture that was the basis for the inception of Hamlet, suicide was a mortal sin, bearing with it the consequence of eternal punishmentRead MoreWhat Does a Comparison of the Way the Characters and Their Relationship Are Presented in Act One, Scene One with the Way the Characters and Their Relationship Are Presented in Act Two, Scenes One to Three Reveal About3558 Words   |  15 Pagesplaywright Willy Russell and is one of his most famous plays to date. Since the play has many similarities to Russell’s life, it is viewed as a semi-autobiographical play containing certain similarities to his life; for example both he and Rita were female hairdressers and were under-educated at school. The play is written as a comedy and shows the change in character and personality of a young woman, Rita, through her education at an Open University and also her effect on her tutor Frank. Russell createsRead More Copula Variation Across Two Decades of Hip Hop Nation Language3142 Words   |  13 Pagesfeatures AAVE has in contrast with standard English and also examine further developments of AAVE through cultural movements such as Hip Hop. In one of the earlier studies done on language use in AAVE, John R Rickford, Arnetha Ball, Raina Jackson Blake, and Naomi Martin (1991), stated that AAVE is the only American dialect where is deletion is found. He had found occasional instances of are deletion in some European American dialects. Rickford also discussed copula variation playing a large role

Development for Economic - Environmental - myassignmenthelp.com

Question: Discuss about theDevelopment for Economic, Environmental and Physical. Answer: Development can be defined as the procedure which helps in creation of growth and progress as well as positive changes or the addition of economic, environmental, physical as ell as a social and different demographic components. The main purpose of the development can be determined by the rise in the level as well as the quality of life in the population. It also covers the expansion of the different local regional incomes as well as different employment opportunities of individuals. (Johnson, Robertson and Cooper 2017). This should not however mean damaging the resources of the environment. Development includes an aspect of quality change along with the creation of conditions that are required for continuation of changes. I have appreciated the work of Amartya Sen who has provided the capability approach. This can be defined as the tool which enables people to reach their highest levels of ability. This according to him can be done by granting freedom through actions which may include freedom of economic, social as well as family actions. This approach had been made a basis for the measurement of development as Human Development Index called the HDI by the United Nations in the year 1990. On the personal front, development mainly comprises of the activities which help in improving our awareness and identity (Ross et al. 2014). This help in developing the talent and the potential of the individual. It also helps in building of human capital and facilitating employability. All these aspects of development are needed to ensure enhancement of quality lives and also contribution to realization of different dreams that we possess. As an individual, I have noted several areas where I need to take initiatives to develop myself to reach my potential as a student. The first factor which I believe is very important for development is self awareness. Being aware of the negative and positive aspects about own self and trying hard to overcome the barriers towards success and achieving potential is very important as it marks and important pathway to success (Paris and Santario 2015). Previously, I used to take life as it used to offer me or affect me. I was not self aware and therefore could not judge the initiatives I take while completing my task in life. With the help of self reflection strategies, I have learnt to develop my self-awareness skills which had made me develop my critical analyzing skills. This had helped me to think rationally before undertaking a task and hence the chances of making mistakes had lessened. The term development is intricately associated with knowledge and over the years, experts have advised of every individual in gaining knowledge to develop their skills and exhibit better workmanship (Driesson and vanTartwijk 2013). However, I believe that only gathering knowledge is not enough in developing oneself. Rather the individual should pass through various experienced where he should apply the knowledge in order to make the use of the knowledge gathered and to test his or her own capability. Applying knowledge learnt in institutions or workplaces in practical lives and handling situations effectively helps in meeting the main aim of development. Another interesting factor associated with development is that taking initiatives that would involve overall development of lifestyles and social outlook of people. For this, it becomes very important for the individual to not only pressurize more important in development of financial condition (Chou et al. 2014). There are many individuals who believe that financial development may lead to lifestyle developments. However this is not true in all the cases as I have experienced many scenarios where a rich individual is not still happy with the development in his life. This is mainly because lifestyle factors also include maintaining physical health and mental health in the proper ways. An individual who undertakes proper diets, exercises and leads life in a disciplined manner can ensure development of his lifestyles which brings happiness and prosperities. Developing social relationship and emotional intelligence are also important as every student would become a professional and both the components ensure success and stability at workplace (Baruh and Cemaclar 2014). My own brother had been an example. He was a top grader in his business administration studies and was as assigned as a leader in a group of eight individual in a multicultural company. Although he was a very smart professional but somehow he was not succeeding. I noticed that he was mainly lacking in his social skills where he was not being able to connect with his workers on an emotional ground. Therefore the development which was wanted by the employer in the sales figures was not achieved. However with proper initiatives, he gradually developed relationship building skills. Not only had that he becomes more social and tolerant at his workplace. He gave scope to people to express their concerns. He understood development of both formal and informal relationships to be i mportant and provided respect to cultures. All these development helped in reaching the goals. Therefore social development is also important to develop human potential in the competitive world. I have seen a tendency in my friends that they believe personal development plans only include development of oneself with the utilization of proper strategies that ensure betterment of performance and being good human beings. However, I have a different overview of that besides personal development plan, a better human being would also make grounds for other individuals to develop with proper mentoring, teaching and guiding them to betterment. I believe that I should not only uptake tasks that would enhance my own skills but would also help my colleagues, friends and team members by extending support in every way possible. By helping others, I can brush up my skills and also realize my loop holes which are indeed some developmental strategies that I would like to apply in my future endeavors. The article provided by Chambers has been of immense help as it had helped me in linking development with the situation of well being. He had provided much importance on the different experiences of well being which can be achieved when an individual maintains personal responsibilities. It holds important connections about how different people see it in relations with themselves, with others and also with other environment. I am in support of his view where he had stated that well being on a personal ground should involve the responsibility of development of all individuals. I have gained an insight from my personal experiences that by decreasing the poverty can ensure development of the ill being but by increasing wealth does not necessarily ensure well being of people. Therefore in my developmental attributes and plans, I would try my best to make my society less prone to poverty by stopping exploitations over the poor. Providing proper livelihood securities, ensuring safety and su stainability would not only help in development of the society but through society would ensure my development a well (Chambers 1997). Therefore, from the above areas of discussion, I have understood that in order to develop myself as a human being with high potential, the first important things that I have to incorporate is a proper mission and vision. The mission would be to make myself a better human being with all humanly attributes of kindness, helpful, love, sharing and understanding. Moreover my aim is also to be good student and better professional in the future along with the hope of aspiring to be a healthy and successful individual of the nation. The first step is to set up a vision. The second step would be to identify what initiatives I would take to achieve the vision. The third point would be to identify the main importance and worth which will result when we would be successful in achieving the vision. Basically, it helps in understanding the benefits which I can get form fulfilling the vision. The fourth point that I also would be inculcating in my development plan is the identification of the suppo rt that I will need on my way of developing my attitudes, behaviors, skills and knowledge. The fifth and the sixth step of my development would be to undertake proper assessment of the skills and analyzing my knowledge. This should be followed by properly assessing the personal qualities and identifying the loop holes associated with it. The next eight steps would be to develop a proper personal development plan followed by the next step of preparing a career plan. The last and the most important step would be to monitor the changes required, evaluate the outcomes of changes and thereby adapt to better characteristics for ensuring my development with proper traits of being social beings. Form the entire discussion; I have decided that in order to develop ourselves to be a better person, several outlooks need to be modified. Firstly, self awareness is very much important along with development of knowledge and skills. This should be followed by application of skills in life experiences which would help us in developing ourselves better professionals. Financial developments only do not result in positive effects. Rather, lifestyle changes for better healthy and prosperous lives by proper diets, exercises, self maintenance and other ensure well being. Livelihood security, sustainability, equity, capabilities are all interconnected and all the factors should be incorporated in own life to ensure responsible well being an a happy and prosperous lives. References: Baruh, L. and Cemalc?lar, Z., 2014. It is more than personal: Development and validation of a multidimensional privacy orientation scale.Personality and Individual Differences,70, pp.165-170. Chambers, R., 1997. Responsible well-beingA personal agenda for development.World development,25(11), pp.1743-1754. Chou, C. L., Hirschmann, K., Fortin, A. H., and Lichstein, P. R. 2014. The impact of a faculty learning community on professional and personal development: the facilitator training program of the American Academy on Communication in Healthcare.Academic Medicine,89(7), 1051-1056. Driessen, E. and van Tartwijk, J., 2013. Portfolios in personal and professional development.Understanding medical education: Evidence, theory and practice, pp.193-200. Johnson, S., Robertson, I. and Cooper, C.L., 2018. Improving Psychological Well-Being: Personal Development and Resilience. InWell-Being(pp. 111-123). Palgrave Macmillan, Cham. Pais, L. and Santos, N.R.D., 2015. Knowledge?sharing, cooperation, and personal development.The Wiley Blackwell Handbook of the Psychology of Training, Development, and Performance Improvement, pp.278-302. Ross, J., Head, K., King, L., Perry, P.M. and Smith, S., 2014. The personal development tutor role: An exploration of student and lecturer experiences and perceptions of that relationship.Nurse education today,34(9), pp.1207-1213.

Rationalism vs Empiricism free essay sample

Rationalism believes that some ideas or concept are independent of experience and that some truth is known by reason alone. Rationalist support the idea of priori knowledge which means knowledge that comes before experience and independent of experience Philosophers that support that are associated with rationalism are Descartes, Kant, and Leibniz. Empiricism believes that some ideas or concepts are independent of experience and that truth must be established by reference to experience alone. Empiricist support the idea of posteriori which means knowledge that comes after experience or dependent on experience. Locke, Humes, and Berkeley are philosophers that support the idea of Empiricism. Rationalism claims that all known is innate. It claims that we are born with knowledge and find answer to questions by thinking logically. Descartes is a rationalist that strongly supports rationalism. He used skepticism to doubt everything that he knew. He doubted until he found one idea that was beyond a doubt, and the one idea was that he cannot doubt his own existence. We will write a custom essay sample on Rationalism vs Empiricism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He said â€Å"I cannot doubt my own existence; I think therefore I must exist. I think therefore I am. † He also claims that he cannot depend on senses because there is a demon manipulating your thoughts. Let’s take a look at Descartes’s statement. He doubts everything else but his own existence. He is thinking, and alive. Therefore, he is alive. By being able to think and knowing his exist, it makes the argument valid and sound. Rationalist tends to believe knowledge is a bit like math. It requires no observations or sense perception. The idea of 2+2=4, we all know it is 4. There are no observations or experience required. Let’s say you have two apples, and you were given two apples, you will then have a total of 4 apples. If you were to take away two apples, you are left with two apples. The logical approach requires no experience and no observation and has clear understanding which makes this argument sound and valid. Locke argued that nothing could be known before experience and that a baby was like a ‘blank slate’ that had to be filled up with information by experience; meaning we know knowing and everything we know is learned through observation and our sense perceptions. Empiricism is strongly correlates to Science where rationalism correlates with Math and Empiricism depend on experimentation and observation. How can innate knowledge explain certain things that we have no experience before? Let’s examine food as an example. Someone trying a new dish for the first time, they have no idea how it may taste, look, for even smell. The only way they will know is by eating it (observation and experiment). Empiricism depends on its senses to learn. We can also examine a new born baby growing through the ages. The baby uses its life experience and observes the world using its senses in order to gain knowledge. The baby has no past knowledge. It cannot talk or communicate, but over time it will learn through experience. A baby is empty and clear, we fill it with knowledge and let it has its own experience. Locke claim’s seems to be very sound and valid. Now comparing Empiricism vs. Rationalism, the two are complete opposite. The two co-exist and are total polar opposites. They will always counter argue each other and one is no more right than the other. These idea are based on self-awareness and in today’s modern world, I personally think there should be a good balance between both parties. Sometimes it may be better to think rationally or sometimes to think empirically.

How Denocratic a country was Britain by 1914 essays

How Denocratic a country was Britain by 1914 essays How democratic a country was Britain in 1914? During the late 19th and early 20th Century, several acts were passed by Parliament in an effort to make Britain more democratic. However, whether Britain was completely democratic by 1914 is an issue for debate. In order to decide how democratic Britain was we must first establish what a democracy is. The nine major factors which make a system democratic involve providing a secret ballot to ensure privacy, holding regular elections to make sure it is the government wanted by the people who are in power. A democratic system has universal suffrage and similarly anyone can stand for election, making sure everyone has their say in who represents them. Persons in charge should be elected representatives of the people and the government should be by majority. Everyone should have freedom of speech and protection in law as basic human rights. These are the factors that constitute a democracy, but how many of these were fulfilled in 1914? In 1884 the Franchise Act was passed. This meant the voting population was up to six million. It does not bring universal suffrage but two thirds of all males in Britain were now eligible to vote. This was a vast improvement from the early 19th Century when only one in ten men had the vote. This statistic was improved to one in five after the 1832 Great Reform Act. The 1884 Act was therefore a major step towards democracy as it provided suffrage to many more people than in previous years. Prior to the 1872 Secret Ballot Act landlords and employers had a major influence over many people. In some cases, if you voted against them (i.e. not for their favoured party) you might lose your home or job. This pressure forced many people into voting differently than they would have done without this pressure. The 1870 Government Committee of Enquiry found that bribery and treating were common and so the Secret Ballot Act was meant to res ...

Trees Make Oxygen, People Use Oxygen

Trees Make Oxygen, People Use Oxygen Trees alone can produce enough oxygen to support all human oxygen needs in North America. Trees are important and benefit the environment. A mature leafy tree produces as much oxygen in a season as 10 people inhale in a year. This quote was by an Arbor Day Foundation report.  For a number of reasons, including tree availability and other photosynthetic plants, human consumption of oxygen produced just by trees can vary dramatically. There is also some question as to how many mature leafy trees are in the United States, but a rough estimate using United States Forest Service (FIA) data would be around 1.5 billion that have reached maturity (assuming they are 20 years old or older). There are approximately three mature trees for every person in the United States... more than enough. Other Tree Oxygen Estimations Here are some other quotes from different sources which may be more or less conservative than  my report: A single mature tree can absorb carbon dioxide at a rate of 48 lbs./year and release enough oxygen back into the atmosphere to support 2 human beings. - ​ McAliney, Mike. Arguments for Land Conservation: Documentation and Information Sources for Land Resources Protection, Trust for Public Land, Sacramento, CA, December, 1993.On average, one tree produces nearly 260 pounds of oxygen each year. Two mature trees can provide enough oxygen for a family of four. - Canadas environmental agency, Environment Canada.Mean net annual oxygen production (after accounting for decomposition) per hectare of trees (100% tree canopy) offsets oxygen consumption of 19 people per year (eight people per acre of tree cover), but ranges from nine people per hectare of canopy cover (four people/ac cover) in Minneapolis, Minnesota, to 28 people/ha cover (12 people/ac cover) in Calgary, Alberta. - U.S. Forest Service and International Society of Arboriculture joint publication. Considerations Several of these sources suggest that it all depends on the tree species and their local populations. Other things that will increase oxygen availability to humans is a trees health and where you live when computing tree oxygen availability per person.

Decultralization and Education Essay Example | Topics and Well Written Essays - 750 words

Decultralization and Education - Essay Example Such group of students advocates for inclusion into the education system or may go a head to start their own system. The families that have been affected by the government schooling system have often sought alternative means in private institutions. Springs notes that Catholic schooling provided opportunities for the minorities who found public school unfriendly. This paper explores the work of spring in describing the education system of American society. Spring (57), has noted in his book that dominant culture in the United States of America has played a significant role in dictating education policies in United States of America. Dominant cultures or races in the United States have affected the education policies. Some student from minority groups finds it difficult to study in an environment that seems to segregate against them. Spring describes post racial society as one, which does to harbor any segregation or discriminatory traits. This seems not to be the case in America. Man y communities that live in America come from diverse backgrounds and cultures. The society should admit them the way they are and accept the presence of their children in schools without discrimination of any nature. The statement is contrary to what Spring points out in his book. He described the discrimination of the minority students in America public institutions. Post racial society contributes toward such for equality because of the inclination that many communities take towards advocating for common policies that would include members of diverse community. The blacks, whites and the Indians learn in the same institutions and would advocate for policies that give each of the communities an equal space in school. Native cultures of the American played a role in shaping the education system in 19th and 20th century. For examples, the Indians schools promoted the Indian cultures and were less friendly to the non-Indian students. Introduction of policies during the tenure of Presi dent Roosevelt provided an opportunity for creating a learning environment for students from diverse cultures. A senate sub committee of education noted the problems that student of minority cultures face in schools and came up with policies that aim at protecting them. Largely, the championing of the deculturalization by the rights activists has contributed in changing discrimination in schools. Entrenching of the non-discriminatory act has contributed towards stumping the retrogressive policies that promoted discrimination in schools. The democratic space that the society has provides a means of channeling critical issues for discussion. Incorporation of the government policies in education system of United States of America stumped out the dominant cultural policies that inhibited the democratic space in schools. The changes in the education system of United States have occurred due to respect to human rights as documented in the constitution. Legislation of the land provides an equal opportunity for people of diverse culture to pursue their interest without interference. Respect for human rights dictated the actions of people in the society. This legislation has promoted equality in public schools and has worked towards changing the treatment of the minority in schools. Teachers and students have shaped their reactions towards the minority or the less dominant groups in school based on this piece of legislations. Court cases against discrimination

An associative relationship between drug abuse and child abuse Essay

An associative relationship between drug abuse and child abuse - Essay Example Hindrances to data collection may include time to contact enough persons in order to get a proper sample. It may also include the reluctance or fear of the subjects to provide accurate data about a private and embarrassing matter. It might also be difficult for some to accurately remember the details of the situations involved. If sample size falls too low, critics might consider the data unreliable (Hopkins, 1997). Hypothesis Two: The same participants as for the previous hypothesis would be used for this part of the study. The items on the questionnaire used would also include probes about the different circumstances under which these persons were most likely to use drugs and how much drug use was associated with these times. They would also be asked whether they considered their actions toward the children to be dependent on the amount of drugs they used. Each questionnaire would also include the option to accept an interview. Those interviewed would be probed about the circumstances surrounding the most intense of the abusive episodes in order to shed light on the amount of drug abuse involved in the situation. It might, however, be a challenge to get persons to agree to an interview. Those interviewed would be probed about the circumstances surrounding the most intense of the abusive episodes in order to shed light on the amount of drug abuse involved in the situation. It might, however, be a challenge to get persons to agree to an interview. Obtaining clearance to enter the rehabilitation centre would prove problematic, and interviews that take place over the phone might be criticized as having lost the element of immediacy and the access to body language that would increase the depth of the findings.

Conference Management System Essay Example for Free

Conference Management System Essay In Java EE 6, JAX-WS provides the functionality for â€Å"big† web services, which are described in Chapter 19, Building Web Services with JAX-WS. Big web services use XML messages that follow the Simple Object Access Protocol (SOAP) standard, an XML language defining a message architecture and message formats. Such systems often contain a machine-readable description of the operations offered by the service, written in the Web Services Description Language (WSDL), an XML language for defining interfaces syntactically. The SOAP message format and the WSDL interface definition language have gained widespread adoption. Many development tools, such as NetBeans IDE, can reduce the complexity of developing web service applications. A SOAP-based design must include the following elements. †¢ A formal contract must be established to describe the interface that the web service offers. WSDL can be used to describe the details of the contract, which may include messages, operations, bindings, and the location of the web service. You may also process SOAP messages in a JAX-WS service without publishing a WSDL. †¢ The architecture must address complex nonfunctional requirements. Many web service specifications address such requirements and establish a common vocabulary for them. Examples include transactions, security, addressing, trust, coordination, and so on. †¢ The architecture needs to handle asynchronous processing and invocation. In such cases, the infrastructure provided by standards, such as Web Services Reliable Messaging (WSRM), and APIs, such as JAX-WS, with their client-side asynchronous invocation support, can be leveraged out of the box. RESTful Web Services In Java EE 6, JAX-RS provides the functionality for Representational State Transfer (RESTful) web services. REST is well suited for basic, ad hoc integration scenarios. RESTful web services, often better integrated with HTTP than SOAP-based services are, do not require XML messages or WSDL service–API definitions. Project Jersey is the production-ready reference implementation for the JAX-RS specification. Jersey implements support for the annotations defined in the JAX-RS specification, making it easy for developers to build RESTful web services with Java and the Java Virtual Machine (JVM). Because RESTful web services use existing well-known W3C and Internet Engineering Task Force (IETF) standards (HTTP, XML, URI, MIME) and have a lightweight infrastructure that allows services to be built with minimal tooling, developing RESTful web services is inexpensive and thus has a very low barrier for adoption. You can use a development tool such as NetBeans IDE to further reduce the complexity of developing RESTful web services. A RESTful design may be appropriate when the following conditions are met. †¢ The web services are completely stateless. A good test is to consider whether the interaction can survive a restart of the server. †¢ A caching infrastructure can be leveraged for performance. If the data that the web service returns is not dynamically generated and can be cached, the caching infrastructure that web servers and other intermediaries inherently provide can be leveraged to improve performance. However, the developer must take care because such caches are limited to the HTTP GET method for most servers. †¢ The service producer and service consumer have a mutual understanding of the context and content being passed along. Because there is no formal way to describe the web services interface, both parties must agree out of band on the schemas that describe the data being exchanged and on ways to process it meaningfully. In the real world, most commercial applications that expose services as RESTful implementations also distribute so-called value-added too lkits that describe the interfaces to developers in popular programming languages. †¢ Bandwidth is particularly important and needs to be limited. REST is particularly useful for limited-profile devices, such as PDAs and mobile phones, for which the overhead of headers and additional layers of SOAP elements on the XML payload must be restricted. †¢ Web service delivery or aggregation into existing web sites can be enabled easily with a RESTful style. Developers can use such technologies as JAX-RS and Asynchronous JavaScript with XML (AJAX) and such toolkits as Direct Web Remoting (DWR) to consume the services in their web applications. Rather than starting from scratch, services can be exposed with XML and consumed by HTML pages without significantly refactoring the existing web site architecture. Existing developers will be more productive because they are adding to something they are already familiar with rather than having to start from scratch with new technology. RESTful web services are discussed in Chapter 20, Building RESTful Web Services with JAX-RS. This chapter contains information about generating the skeleton of a RESTful web service using both NetBeans IDE and the Maven project management tool. Deciding Which Type of Web Service to Use Basically, you would want to use RESTful web services for integration over the web and use big web services in enterprise application integration scenarios that have advanced quality of service (QoS) requirements. †¢ JAX-WS: addresses advanced QoS requirements commonly occurring in enterprise computing. When compared to JAX-RS, JAX-WS makes it easier to support the WS-* set of protocols, which provide standards for security and reliability, among other things, and interoperate with other WS-* conforming clients and servers. †¢ JAX-RS: makes it easier to write web applications that apply some or all of the constraints of the REST style to induce desirable properties in the application, such as loose coupling (evolving the server is easier without breaking existing clients), scalability (start small and grow), and architectural simplicity (use off-the-shelf components, such as proxies or HTTP routers). You would choose to use JAX-RS for your web application because it is easier for many types of clients to consume RESTful web services while enabling the server side to evolve and scale. Clients can choose to consume some or all aspects of the service and mash it up with other web-based services. Types of Web services You can host simple Web services without the needing complex setup. In addition, experienced Web service developers can host more complex services by handling the deployment details themselves. Types of Web services include simple and complex: Simple Web services For simple Web services, only simple data types (string, int, and other types) are sent or received as arguments and values that are returned from methods. You must specify the Java class that provides the implementation for the Web service. InfoSphereâ„ ¢ MDM Server for PIM handles generating any WSDL, and creating any WSDD (Web Services Deployment Descriptor) for the deployment of the service. Complex Web services For more complex Web services, you provide WSDD to configure the ability to send and receive more than simple types. You author and provide the WSDD in the WSDD field in the Web Service Console, or through the WebService::setWsddDocPath() script operation. IBM ® InfoSphere Master Data Management Server for Product Information Management uses the WSDD to deploy the defined service instead of using default WSDD for IBM InfoSphere Master Data Management Server for Product Information Management. You must have a good understanding of Web services to author your WSDD. You must also know the Java2WSDL, and WSDL2Java tools in case you break your deployment with the complex Web service.+ Big web services Big web services are based on SOAP standard and often contain a WSDL to describe the interface that the web service offers. The details of the contract may include messages, operations, bindings, and the location of the web service. Big web services includes architecture to address complex non-functional requirements like transactions, security, addressing, trust, coordination, and also handles asynchronous processing and invocation. The SOAP message format and the WSDL interface definition language have gained widespread adoption in traditional enterprises. SOAP based Web Services is a great solution when you need, †¢ Asynchronous processing †¢ Reliability †¢ Stateful operations – If the application needs contextual information and conversational state management then SOAP 1.2 has the additional specification in the WS* structure to support those things (Security, Transactions, Coordination, etc). RESTful Web Services RESTful web services are based on the way how our web works. Our very own world wide web (www) – the largest distributed application – is based on an architectural style called REST – Representational State Transfer. REST is neither a standard nor a protocol. It is just an architectural style like say for example client-server architecture (client-server is neither a standard nor a protocol). Web services following this architectural style are said to be RESTful Web services. So what is this REST? According to Roy Fielding who coined this term, â€Å"Representational State Transfer is intended to evoke an image of how a well-designed Web application behaves: Presented with a network of web pages (a virtual state-machine), the user progresses through an application by selecting links (state transitions), resulting in the next page (representing the next state of the application) being transferred to the user and rendered for their use.† In the web, everythi ng is identified by resources. When we type a URL in the browser we are actually requesting a resource present on the server. A representation of the resource (normally a page) is returned to the user which depicts the state of the application. On clicking any other link, the application transfers state with the new representation of the resource. Hence the name Representational State Transfer. REST-style architecture follows this concept and consists of clients and servers. Clients initiate requests to servers; servers process requests and return appropriate responses. Requests and responses are built around the transfer of representations of resources which are identified by URI (Uniform Resource Identifier). RESTful web services are based on HTTP protocol and its methods mainly PUT, GET, POST, and DELETE. These web services are better integrated with HTTP than SOAP-based services are, and as such do not require XML SOAP messages or WSDL service definitions. Because RESTful web services use existing well-known standards (HTTP, XML, URI, MIME) and have a lightweight infrastructure that allows services to be built with minimal tooling, developing RESTful web services is inexpensive and thus has a very low barrier for adoption. RESTful Web Service HTTP methods A RESTful web services is a collection of resources. For example, consider an office has deployed a web services to get a list of employees and to get individual employee data for use with other departments. The web service makes available a URL to a ‘list of employees’ resource. For example, a client would use this URL to get the employee list: http://www.example.com/myoffice/employees On sending a request to that particular URL, the client would receive the following document. |1| | |2|234 | |3|235 | |4|236 | |5|237 | |6| | The above document contains the links to get detailed info about each employee. This is a key feature of REST. The client transfers from one state to the next by examining and choosing from among the alternative URLs in the response document. To get individual employee information, the web service makes available a URL to each employee resource. For example, to get employee information whose id is 237, the client may send a request to the following URL: http://www.example.com/myoffice/employee/237 And the response document containing the employee information may be as follows: |1 | | |2 |237 | |3 |xyz | |4 |abc | |5 |123 ABC St | |6 |3344.56 | |7 | | [pic] We have seen the use of HTTP GET method to get the information. In the same way, we can use the other HTTP methods like POST, PUT and DELETE. The logical meaning of these HTTP methods for the URL http://www.example.com/myoffice/employees is as follows, †¢ When a HTTP POST request is sent to the above URL with an employee data, the data will be added to the employee list. †¢ When a HTTP PUT request is sent to the above URL with a list of employees then the original list will be modified with this employee list. †¢ When a HTTP DELETE request is sent to the above URL then the entire list of employees will be deleted. Similarly for the URL http://www.example.com/myoffice/employee/237 the actions may be interpreted as follows, †¢ When a HTTP POST request is sent to the above URL, treat the addressed member as a collection in its own right and create a new entry in it. o For example consider a situation where the employee works in a particular department and the URL http://www.example.com/myoffice/dept/A1205 represents the list of employees working in department A1205. So a POST request to this URL with employee data will add an employee data to that particular department. †¢ When a HTTP PUT request is sent to the above URL then modify that particular employee with the new request data or create if employee does not exist. †¢ When a HTTP DELETE request is sent to the above URL then delete that particular employee. In this REST form of communication, the service producer and service consumer should have a mutual understanding of the context and content (XML) being passed along. Because there is no WSDL to describe the web services interface, both parties must agree on the schemas that describe the data being exchanged and on ways to process it meaningfully. A RESTful design may be appropriate when, †¢ The web services are completely stateless. †¢ The data that the web service returns is not dynamically generated and can be cached. o The caching infrastructure that web servers provide can be leveraged to improve performance. However, the developer must take care because such caches are limited to HTTP GET method for most servers. †¢ The service producer and service consumer have a mutual understanding of the context and content being passed along. †¢ Bandwidth is particularly important and needs to be limited. o REST is particularly useful for limited-profile devices, such as PDAs and mobile phones, for which the overhead of headers and additional layers of SOAP elements on the XML payload must be restricted. †¢ Web service delivery or aggregation into existing web sites is to be enabled.

Presentation of satire in Brave New World Essay -- essays research pap

Analyse the passage (John the Savage in the hospital); discern presentation of satire and how it is wrought. In Brave New World Huxley is targeting consumer, materialistic attitudes that existed in his time (and still do today) and extrapolating, then projecting them into the world that is the World State, to serve as a warning to society of the consequences of these attitudes. The passage in question is from Chapter XIV of Huxley’s Brave New World, and more specifically features the incident in which the ‘Savage’, John, visits his dying mother at a hospital, and subsequently instigates a riot because of soma, which he abhors. The drug, soma, in particular is emblematic in its pervasive influence into the World State, of the power of technology and ‘ignorance is bliss’ outlook over science and it’s ideal as a search for truth. Soma is embraced by the populace as a means of instant gratification, embodied by such hypnopaedic platitudes as ‘One cubic centimetre cures 10 gloomy sentiments’ or ‘A gramme is always better than a damn’, drilled into the subconscious of the people, having ‘heard the words repeated 150 times every night for 12 years’. ‘Christianity without tears’ is how Mustapha Mond describes soma, contrasting with the Savage’s view that ‘the tears are necessary’ as displayed in the passage. The first satirical irony of the passage is that John is indeed referred to as a ‘Savage’, whereas the model of humanity shown by John stemming from Shakespeare’s presentatio...

Marketing Planning Essay

Assume you have been appointed as a marketing consultant for Jollibee. As part of the international expansion program, the management wants you to prepare a report to identify marketing opportunities. The report should cover the following information: a) Identify three potential markets for expansion Jollibee Foods Corporation (JFC) is banking on franchising and overseas expansion to continuously boost its earnings in the long run. The aggressive expansion program is in line with doubling the company’s earnings in 5 years, company officials said. JFC board chairman Tony Tan Caktiong said the ideal business mix is 50-50 for franchising and company-owned expansion. JFC’s branches outside the Philippines are all company-owned, except those in the Middle East. In the Philippines, 45% of the stores are company-owned while 55% are franchised. For its overseas expansion, CEO Ernesto Tanmantiong said the quick-service restaurant chain plans to expand its global footprint by putting up stores in Malaysia, Myanmar, Europe and Japan â€Å"after five years because we need to focus on China and the US.† JFC is also branching out in Canada next year while the company is still studying prospects in Indonesia, one of the fastest growing economies in Southeast Asia. The potential markets for expansion are the following: Three Options for Expansion Papua New Guinea- Raising the Standard New Entrant into 3 store fast food chain Tingzon offered to put up all capital required Hong Kong- Expanding the Base 3 Store already established, possibility of a 4th one. High volume with Filipinos but not with residents (Chinese) 4th store location high traffic but few Filipinos California-Supporting the Settlers Success in Guam led them to believe US had potential Food Appealed to Filipinos and Americans Decided on Daly City-Large Filipino population Plans to appeal to Asian Americans and then Hispanic Americans b) General information about the potential markets (geographical location, capital, population, per capita income, literacy rate, language spoken) Geographical Location Jollibee started with five branches in 1978 and has grown to a strong network of a total of 801 stores in the country, and 96 stores internationally. In total, Jollibee has 896 stores worldwide as of November 2013. It is the largest fast food chain in the country with international locations in Brunei, Hong Kong, Indonesia, Kuwait, Malaysia, Qatar, Saudi Arabia, Singapore, Vietnam, the United States, and Canada. JFC is planning to expand Jollibee to other markets like Europe. Asia Brunei (launched 1987) Hong Kong (launched September 1996) Indonesia (to be launched 2015) Kuwait (launched 1995) Malaysia (to be launched 2015) Philippines (main hub) Qatar Saudi Arabia (launched 1995) Singapore (launched 2013) Vietnam (launched October 1996) North America United States (launched 1998) Canada (to be launched 2015) The first Jollibee branch in Vietnam was opened on October 1996 at the Super Bowl in Ho Chi Minh City. To date, Jollibee has more than 30 stores in Vietnam, they are located in the cities of Ho Chi Minh, Hanoi, Da Nang, Nha Trang, in the provinces of Vinh Phuc, Dong Nai and all provinces in the  Mekong Delta Region. In Hong Kong, there is currently one branch located in Central. At present, it is in the process of being renovated, while the opening of a second branch in the country is currently under consideration. As of end-September 2012, Jollibee was operating 2,040 stores in the Philippines for all of its brands: 765 for Jollibee, 383 for Chowking, 201 for Greenwich, 209 for Red Ribbon, 457 for Mang Inasal and 25 for Burger King. PAPUA NEW GUINEA: There are five million people in Papua New Guinea with extremely limited fast food options. Jollibee can come in and set a high standard, attract many customers, and scare future investors away. However they would have to quickly add three to four stores to be competitive and cover costs. There was also question as to whether the area could handle 20 stores. Either they will get the first mover advantage or they will sustain huge loss. Since the benefits offered by the local partner are uncertain and profit potential is low, Jollibee should not seek to enter New Guinea at this time. HONG KONG: In Hong Kong, Jollibee are located near a very densely populated area, which has a very loyal Filipino customer base. These people gave them great business on the weekends, but sales fell off during the week because the local Hong Kong people rarely frequented the Jollibee establishment. Also, there were tremendous problems with the Chinese stores. All of the managers resigned and many employees quit because the Chinese like to work for Chinese. There was obvious friction between the Chinese and Filipino’s. While the fourth store in Hong Kong represents a valuable learning opportunity, it will not generate the revenues needed to build a global empire. Catering to the local Chinese palette would allow Jollibee to build its competitive advanta ge by learning to balance flexibility in menu offerings with consistency across the global brand. Additionally, a success in cosmopolitan Hong Kong could give Jollibee the brand exposure it needs to attract better partners. However, given the staffing issues and uncertainty involving the local Chinese customer, it would be better for Jollibee to improve its current operations, rather than to commit additional resources to a new store. CALIFORNIA: It will be a very good idea to target the Asian community living in U.S and California is the best place to start from. The intense competitive atmosphere of US fast food market will provide Jollibee tremendous opportunity of global learning. Furthermore, they also discovered that there were many elements of their  restaurants that appealed to Americans. Similarly, there was great support from Filipino-Americans. Likewise, Jollibee was going to expand throughout California before it moved east. They were determined to gain recognition. Another helpful aspect is the diversification of America. In any given city a person can find Chinese, Italian, Greek, Spanish, Japanese, American, German, Polish, Indian, and other ethnic restaurants. Americans like to try food of different cultures and there is no reason to believe that we will not try Filipino food. There is very little reason to believe that Jollibee cannot successfully enter the fast food market in the United States. But on the other hand, United States is home to some of Jollibee’s most formidable competitors. As a late-mover, it will be difficult for Jollibee to obtain access to the distribution channels, suppliers, and store locations which allowed it to become a cost leader in the Philippines. Additionally, aside from its experience in Guam, Jollibee does not have any real experience operating in a Western business environment. c) Specific information about each market (legal and ethical requirements, market trends, competitors, size of the market, potential sales volume) Legal and ethical requirements When markets in foreign countries offer a higher profit potential than your home market, it makes sense to expand internationally. As you prepare your expansion and research target markets in other countries, you will often find that the legal structures and ethical frameworks differ substantially from those in the United States. You have to address the legal and ethical issues of your entering these markets to make your expansion a success. Traditional Small Scale Bribery- involves the payment of small sums of money, typically to a foreign official in exchange for him/her violating some official duty or responsibility or to speed routine government actions (grease payments, kickbacks). Large Scale Bribery- a relatively large payment intended to allow a violation of the law or designed to influence policy directly or indirectly (eg, political contribution). Gifts/Favours/Entertainment- includes a range of items such as: lavish physical gifts, call girls, opportunities for personal tr avel at the company`s expense, gifts received after the completion of transaction and  other extravagant expensive entertainment. Pricing – includes unfair differential pricing, questionable invoicing – where the buyer requests a written invoice showing a price other than the actual price paid, pricing to force out local competition, dumping products at prices well below that in the home country, pricing practices that are illegal in the home country but legal in host country (eg, price fixing agreements). Products/Technology – includes products and technology that are banned for use in the home country but permitted in the host country and/or appear unsuitable or inappropriate for use by the people of the host country. Tax Evasion Practices – used specifically to evade tax such as transfer pricing (i.e., where prices paid between affiliates and/or parent company adjusted to affect profit allocation) including the use of tax havens, where any profit made is in low tax jurisdiction, adjusted interest payments on intra-firm loans, questionable management and service fees charged betwee n affiliates and /or the parent company. Illegal/Immoral Activities in the Host Country – practices such as: polluting the environment, maintaining unsafe working conditions; product/technology copying where protection of patents, trademarks or copyrights has not been enforced and short weighting overseas shipments so as to charge a country a phantom weight. Questionable Commissions to Channel Members – unreasonably large commissions of fees paid to channel members, such as sales agents, middlemen, consultants, dealers and importers. Cultural Differences – between cultures involving potential misunderstandings related to the traditional requirements of the exchange process (e.g., transactions) may be regarded by one culture as bribes but be acceptable business practices in another culture. These practices include: gifts, monetary payments, favours, entertainment and political contributions. Involvement in Political Affairs- related to the combination of marketing activities and politics including the following: the exertion of political influence by multinationals, engaging in marketing activities when either home or host countries are at war or illegal technology transfers. Market trends More focus on youths Popular trendy cafà © Wi-Fi internet access Creative location Multi branding Cleanliness environment Competitors Size of the market Claimed market size Jollibee was able to capture 65% of the market share in hamburger market in the Philippines. The JFC reported Php 82 billion by the end of 2011 Based on the annual report of JFC, Jollibee earned Php 50 billion revenue on 2011 Total sales of JFC claiming 65% market share is Php 82 billion. The total market share is Php 126 billion Potential sales volume Local fast food giant Jollibee Foods Corp. grew its 2013 net profit by 24.5 percent year-on-year to P4.64 billion as sales from its restaurant network here and abroad expanded by a double-digit pace. In the fourth quarter alone, JFC’s net profit rose by 20.3 percent year-on-year to P1.52 billion. System-wide retail sales—a measure of consumer sales from company-owned and franchised stores—grew by 13.9 percent in the fourth quarter and by 12.8 percent for the full year, to P28.87 billion and P104.1 billion, respectively. The full-year retail sales growth marked the highest rate of rise in organic sales in six years and allowed JFC to breach the P100-billion mark for the first time, JFC chief operating officer and incoming chief executive officer Ernesto Tanmantiong said in a statement. Apart from growing its sales volume and distribution network, JFC also unlocked higher margins by improving the operating efficiency of its growing store chain. Net income margin for 2013 increased to 5.8 percent from 5.2 percent the previous year. JFC opened a total of 98 stores in the fourth quarter—the highest number opened in a single quarter in the company’s  35-year history. It ended 2013 with an international store network of 2,764, of which 2,181 are in the Philippines. â€Å"Our progress in building the business has been taking place across our brands in different countries. In the years ahead, we look forward to further strengthening our brands and accelerating our profitable growth by keeping our intense focus on the fundamentals of our business for the benefit of our consumers: Superior product quality and taste, value, service, restaurant experience and store locations made possible by an even stronger JFC organization,† Tanmantiong said. For 2014, Jollibee has earmarked P6.3 billion in capital spending. It will be used to open new stores and renovate old ones. The budget is higher than the P4.1 billion capital outlays in 2013, when the company opened 235 new stores. In the fourth quarter of 2013, system-wide sales in the Philippines alone rose by 12.2 percent, while business grew by 19.2 percent in China, 17.2 percent in the United States, and 35.3 percent in Southeast Asia and the Middle East. In Southeast Asia, growth was led by Vietnam, where business rose by 40.2 percent. Same store sales across its global network for the fourth quarter grew by 8-9 percent year-on-year on higher customer traffic and purchases per store. With higher net profit last year, JFC’s return on equity improved to a 15-year high of 21.3 percent from the 18.3 percent seen in 2012. Aside from the flagship Jollibee brand, JFC operates Chowking, Greenwich, Red Ribbon, Mang Inasal and Burger King. In China, it operates the Yonghe King, Hong Zhuang Yuan and San Pin Wang chains. It likewise has a 50-percent stake in the joint venture operating Highlands Coffee (in Vietnam and the Philippines), Pho24 (in Vietnam, Indonesia, Philippines, Hong Kong, Macau and Cambodia) and 12 Sabu (China). d) An assessment of external factors for each market (PEST analysis) The general environment consisting of 6 segments and the analysis of its effects on Jollibee is as shown below. Demographic In the local Philippines context, the million consumers walking into Jollibee’s stores daily represent strong demand for its products. The uniqueness of the geographical landscape of Philippines has also made it a challenge for fast-food companies. Globally, there are many Filipinos workers situated in the overseas market, especially in the United States where there are estimated to be around 2 million Filipino immigrants.  Besides the US, many Filipinos are also situated in parts of Asia such as Hong Kong, Brunei and Indonesia. Not limiting to Filipinos, their stores have also attracted other Asians to eat at their restaurants. Economic The growing economic capabilities of developing countries have attracted major players in the fast food industry to establish their stores there. Likewise for Jollibee, the growing market possibilities in Indonesia for Chinese food enabled Jollibee to venture into the market by introduction of Chowking Brand. The potential China market for fast food also led Jollibee to acquire 85 percent ownership in Yong he King Chain. Sociocultural The social and cultural of each country differs from one another. For example, a Chinese might prefer to have noodles instead of rice in Japan. In our case of Jollibee, the â€Å"langhap-sarap† concept adopted by them may be hugely popular to Filipinos consumers, but this concept may not do so well in global markets. Foreign consumers might not like the traditional taste of Jollibee’s food, as compared to bigger global players such as McDonald. Global The ever changing global landscape is one of the critical factors Jollibee has to consider. As illustrated in the case study, Philippines have seen major global players entering the fast-food market having a take on this pie. Although Jollibee have always been the dominant in this segment, competing in foreign markets seems to be in a different story. Not only they have to penetrate the foreign market with their proven and successful local recipe, they would also have to compete against already established players such as McDonald, Wendy’s and KFC. e) Estimate the costs, risks, financial viability for each market. Papua New Guinea: Raising the Standard In early 1996, at the recommendation of Quality Assurance Manager Gil Salvosa, a local New Guinea entrepreneur in the poultry business approached Tony Kitchner about a Jollibee franchise. He described a country of five million people served by only one poorly managed, 3-store fast-food chain, that had recently broken ties with its Australian chicken restaurant franchise. â€Å"Port Moresby does not have a  single decent place to eat, â€Å"he told Kitchner. He believed Jollibee could raise the quality of service and food enough to take much of the Australian chain’s market share while discouraging further entrants. Although the original plan had been to open just one store in the foreseeable future—in the capital, Port Moresby—Tingzon was certain that the franchisee could only cover the costs of developing the market if he put in at least three or four stores soon after. But he was uncertain whether Papua New Guinea coul d support the 20 stores that he saw as the target critical mass for new markets. (For comparison, in the Philippines, approximately 1,200 fast food outlets competed for the business of 75 million people. GNP per capita in both countries was almost at US$2,500.) Hong Kong: Expanding the Base Also on Tingzon’s plate was a proposal to expand to a fourth store in Hong Kong. The franchise, owned by Jollibee in partnership with local businessmen and managed by Tommy King, TTC’s brother-in-law, opened its first store in September 1996 to instant, overwhelming success. Located near a major transit hub in the Central district, it became a gathering place for Filipino expatriates, primarily domestic workers. However, appealing to the locals had proven more difficult. While volume was high on weekends, when the Filipinos came to Central to socialize, it fell off during the week, when business was primarily from local office workers. Although two more stores in Central had attracted many Filipinos, they both relied extensively on Chinese customers and generated sales of only about one-third of the first outlet. One problem was that, despite strenuous efforts, Jollibee had been unable to hire many local Chinese as crew members. According to one manager, Chinese customers who did not speak English well were worried that they would be embarrassed if they were not understood by the predominantly Philippine and Nepalese counter staff. Another problem was that in a city dominated by McDonald’s, Jollibee’s brand recognition among locals was weak. Working with Henry Shih, the sub-franchisee who owned the second store, Jollibee staffs were trying to help launch a thematic advertising campaign, but due to the Hong Kong operation’s small size, the franchise could not inject sufficient funds. California: Supporting the Settlers Soon after signing his contract, Tingzon had learned of year-old plan to open one Jollibee store per quarter in California starting in the first quarter of 1998.Supporting TTC’s long-held belief that Jollibee could win enormous  prestige and publicity by gaining foothold in the birthplace of fast food, Kitchner had drawn up plans with a group of Manila-based busine ssmen as 40% partners in the venture. Once the company stores were established, they hoped to franchise in California and beyond in 1999.Much of the confidence for this bold expansion plan came from Jollibee’s success in Guam, a territory of the US. Although they initially targeted the 25% of the population of Filipino extraction, management discovered that their menu appealed to other groups of Americans based there. They also found they could adapt the labor-intensive Philippine operating methods by developing different equipment and cooking processes more in keeping with a high labor cost environment. In the words of one International Division veteran, â€Å"In Guam, we learned how to do business in the United States. After succeeding there, we felt we were ready for the mainland. â€Å"The plan called for the first store to be located in Daly City, a community with a large Filipino population but relatively low concentration of fast-food competitors in the San Francisco area. (With more than a million immigrants from the Philippines living in California, most relatively affluent, this state had one of the highest concentrations of Filipino expatriates in the world.) The menu would be transplanted from the Philippines without changes. After initially targeting Filipinos, the plan was to branch out geographically to the San Francisco and San Diego regions, and demographically to appeal to other Asian-American and, eventually, Hispanic-American consumers. The hope was that Jollibee would then expand to all consumers throughout the U.S.Like the expansion strategies in PNG and Hong Kong, this project had momentum behind it, including visible support from Filipino-Americans, strong interest of local investors, and, not least,TTC’s great interest in succeeding in McDonald’s back-yard. f) Rank the opportunities in terms of their viability and likely contribution to the business According to the corporate website, Jollibee International currently has over 50 locations in Brunei, Hong Kong, Vietnam, Saudi Arabia, Qatar, and U.S. There are now a total of 26 Jollibee stores in the U.S. including 9 stores in Northern California, 15 stores in Southern California, one store in Las Vegas, and one store in New York. According to Jollibee’s website, the company has modified its global strategy and stopped international  franchising temporary. The California franchise has been a success. Since opening the first U.S. store in Daly City in 1998, the company has expanded their U.S. presence to a total of 26 stores. The company has the advantage in the California market because there are a lot new immigrants entering the state with 80,000 Filipino migrating per year. Jollibee currently has only one Hong Kong store located in Central, implying that at least two Central stores have been closed since 1998 in addition to the Kowloon district store. Finally, there is no Jollibee presence in Papua New Guinea indicating that efforts to expand to this country were not successful. References: http://www.pinoyinvestor.com/smartinvestor/jollibee-banks-on-franchising-overseas-expansion-to-boost-long-term-earnings-04-aug-2014 http://en.wikipedia.org/wiki/Jollibee http://www.allfreepapers.com/print/Jollibee–Case-Study-Analysis/1794.html http://cdn.intechopen.com/pdfs-wm/12111.pdf http://business.inquirer.net/164038/jollibee-13-profit-up-24-5 http://nhobeelab.weebly.com/industry-analysis.html

History of Sepak Takraw

HISTORY OF SEPAK TAKRAW In 1935, during the Golden Jubilee Celebrations for King George V, the game of sepak raga was played on a badminton court, in the Malaysian State of Negeri Sembilan. The development of the game was interupted by the war. In 1945 in Penang the net was again introduced and the popularity spread to surrounding areas and then countries. n 1965 Malaysia hosted the South East Asian Peninsular games (SEAP) and sepak raga was introduced. There were lengthy discussion between Malaysian and Singapore delegates, on the one hand, and Laos and Thai delegates, on the other, with regard to the official name of the sport. An agreement was subsequently arrived at and it was decided that the sport would be known as â€Å"Sepak Takraw†. Sepak means KICK in Malay and Takraw means BALL in Thai word. Almost every nation that played this game knew it by a different name. In Malaysia, Singapore and Brunei, it's called ‘sepak raga', whereas in Thailand it's commonly known as ‘takraw'. The same game goes by the name of ‘sipa' in the Philippines, ‘da cau' in Vietnam, ‘rago' in Indonesia, and ‘kator' in Laos. Since sepak takraw was played and enjoyed in several countries, there were a lot of inconsistencies in terms of how the game was played and judged. In 1960, representatives from Malaysia, Singapore, Indonesia, Lao and Thailand met in Kuala Lumpur to standardise rules and regulations for the game. And after a long and heated debate, consensus was reached that the sport would henceforth be officially called sepak takraw. They also formed the Asian Sepak Takraw Federation (ASTAF), and translated the rules into English, setting the stage for the first international competition, held in Malaysia in 1965, at the Southeast Asian Peninsular Games, or SEAP Games, the predecessor to today's Southeast Asian Games (SEA Games). This chain of events set the stage for the international development of sepak takraw. However, it was the replacement of the natural rattan ball, which tended to splinter and warp, with the more standardised synthetic plastic ball that really kicked the game's popularity into high gear. In 1990, sepak takraw was included at the Asian Games in Beijing. Women also got in on the action with the first women's championships in Thailand hosted in 1997. Today, more than 20 countries have national sepak takraw associations with representatives on the board of the global governing body, the International Sepak Takraw Federation (ISTAF). * FACILITIES AND EQUIPMENT Court The standard court of the Sport Sepak Takraw is an area of 13. 4m X 6. 1m free from all obstacles up to a height of 8m. It is advisable that the court is flat concrete surface. The width of the lines that determines the perimeter of the court should not be more than 0. 04m measured and drawn inside the measurements of the court. The lines of the court should also be at least 3. 0m away from any obstacles. Each side should have a 6. 7X6. 1m area. The centerline of the Sepak Takraw court, measuring about 0. 02m, divides the court into two equal halves. A quarter circle must also be drawn at the intersection of each of the sidelines with the centerline, measuring 0. 9m in radius. The quarter circle must be drawn outwards from the edge of the measured radius. The court should also have a service circle of about 0. 3m in radius. This circle is drawn on the left on the left and from the sidelines. The 0. 04m line will be measured on the right court and should be drawn outward from the ledge. The sideline facing the net should have a 2. 45m distance from the center of the circle and 3. 05m from the side. Posts The post height differs with males and females. The official height of the posts for males is 1. 55m from the floor and 1. 45m for the females. It should be made using very strong material and shall not be more than 0. 04 in diameter. The position of the posts should be 0. 3 m away from the sideline and should be positioned in line with the centerline. * Both male and female players are required to wear shorts and sleeved t-shirts. Players must tuck-in their shirts. The t-shirts for all players must also be numbered permanently in which numbers are only ranged from 1 to 15. The captain of each regu (team of 3 or 4 players) is required to wear an armband on their left arm. Any apparel that could endanger opponents is not allowed. * RULES AND REGULATION 1. THE COURT 1. 1. Area of 14. 4m (7. 2m X7. 2m each side of the court) x 6. 5m free from all obstacles up to the height of 8 m measured from the floor surface. The surface of the court must be beach sand. 1. 2. The width of the lines bounding the court should not be more than 0. 04m measured and drawn inwards from the edge of the court measurements. A tape or rope can be used to be the boundary lines. All the boundary lines should be drawn at least 3. 0m away from all obstacles. 1. 3. The Centerline of 0. 2m should be drawn equally dividing the right and left court. 2. THE POST 2. 1. The posts shall be 1. 55m (1. 45m for women) in height from the ground and shall be sufficiently firm to maintain high net tension. It should be made from very strong materials and shall not be more 0. 04m in radius. 2. 2. The posts shall be erected or placed firmly 0. 3m away from the sideline and in line with the Centerli ne. 3. THE NET 3. 1. The net shall be made of fine ordinary cord or nylon with 0. 06m to 0. 08m mesh. The net shall be 0. 7m in width and not shorter than 6. 50m in length and taped at 0. 5m from tape double at the top and sideline, called boundary tape. 3. 2. The net shall be edged with 0. 05m tape double at the top and the bottom of the net supported by a fine ordinary cord or nylon cord that runs through the tape and strain over and flush with the top of the posts. The top of the net shall be 1. 52m (1. 42m for women) in height from the center and 1. 55m (1. 45m for women) at the posts. 4. THE SEPAKTAKRAW BALL 4. 1. The Sepaktakraw ball shall be spherical having 12 holes, 20 intersections. It shall be made of synthetic fibre of one woven layer covering with synthetic rubber. The circumference shall not be less than 0. 0m and not more than 0. 44m. The weight before play shall not be less than 170 gm and not more than 200 gm for men and women. 4. 2. All world, international, region al competitions sanctioned by ISTAF, including but not limited to, the Olympic Games, World Games, Commonwealth Games, Asian Games and Sea Games, must be played with ISTAF approved sepaktakraw balls. 5. THE PLAYERS 5. 1. A team comprises four players and two reserves. The game is played by two â€Å"REGU's† consisting of four players (per team) on each side. 5. 2. The player serving will position himself behind the baseline of the court. Any one of the four players can execute the serve. 5. 3. The other three players shall be in their respective court. 6. PLAYER’S ATTIRE 6. 1. The players are allowed to wear anything besides jeans, long pants, and as long as the attire is decent. It is forbidden for players to wear anything that endanger themselves or their opponents during the game. 6. 2. Players wearing earrings, chains, watches and any other form of accessories are not allowed to play in the court. 6. 3. For women swimming costume is allowed but shorts or bermudas must be worn to overlap the costume. Jerseys T-Shirt, Singlet Round neck shirts Bermudas Shorts Tights Caps Sunglasses or Visors Goggles 6. 4. The players are permitted to use sun visors, goggles and caps to protect their eyes from the sun. 6. 5. The entire apparel of a player is regarded as part of his/her body 6. 6. The regu captain is identified with a marking or an armband on the left arm. ) 6. 7. Anything that helps to speed the ball or movement of a player is not allowed 7. SUBSTITUTION 7. 1. Substitution of a player is allowed at any time on request made by the Team Manager to the Official Referee when the ball is not in play. . 2. Each â€Å"Regu† is allowed to make one substitution per set only. 7. 3. A Player who has been sent off by Referee during a match may be substituted, provided no substitution has been made. 7. 4. Any player having played in the starting line-up or as a substitute in the current game is not allowed to play again. 7. 5. Any â€Å"Regu† having less than 4 players will not be allowed to conti nue the game and will be considered as having lost. 8. OFFICIALS For International Tournaments, the game shall be managed by the following officials: i) 2 Technical Delegates ii) 6 Jury ii) 1 Official referee (Seated behind the referee’s chair) 2 Referees (1 Referee seated in an elevated position and the other also seated in elevated position to help the referee. ) iv) 2 Linesmen Standing at the baseline facing the Referee 8. 1. Two technical delegates to the Sea Games, Asian Games and World Championships and any other international competitions that are sanctioned by ISTAF. The expenses of the Technical Delegates involving round trip air tickets, accommodations, meals and allowances of US$75. 00 per day shall be paid by the organizing committee. The host country must guarantee proper accreditation for technical delegates who have been appointed. The technical delegates must be allowed to inspect the competition venue, facilities and equipment to insure that they conform to ISTAF regulations 8. 2. ISTAF Members Jury of Appeals – 4 members to be appointed to a Jury of Appeal to any ISTAF sanctioned competitions including Asian Games, Sea Games and other International and Continental competitions sanctioned by ISTAF. The host country shall provide accommodations, meals and internal transportation during the competition period. Members of the Jury shall be paid US$20. 00 per day for their services. Two (2) members of the Jury of Appeal are to be appointed by the host country of whom one of them is the technical committee chairman and shall act as the chairman of the Jury of Appeal. As for the other member of the Jury of Appeal from the host country, he will act as secretary without vote. 9. THE TOSS AND WARM UP 9. 1. Before commencing the game, the Referee will toss a coin or disc and the side winning the toss will choose side or service. The side that loses the toss will abide with the decision. The side winning the tossshall â€Å"warm-up† first for 2 minutes followed by the other â€Å"Regu†. Only 5 persons are allowed to move freely in the court with the official ball. 10. POSITION OF PLAYERS DURING SERVICE 10. 1. At the start of play, the players of both â€Å"Regu's† must be in their respective courts in a ready position. 10. 2. The Player serving the ball must have both feet outside the base line. 10. 3. The other three players shall be within their side of the court and remain in one spot, while ‘serve’ is being made. 10. 4. The opponent or receiving Regu is free to be anywhere within its court. 11. START OF PLAY AND SERVICE 11. 1. The â€Å"Regu† that chooses â€Å"service† shall start the match. 11. 2. Once the Referee calls the score, the player doing the service will toss the ball in the air and kicks the ball over to the opponent. The ball can be kicked in any manner using the foot. If the Tekong throws the ball before the Referee calls the score, it shall be a re-throw and a warning will be given to the thrower. The serve can be executed anywhere along the baseline. 11. 3. During the service, as soon as the Tekong kicks the ball, all the players are allowed to move about freely in their respective courts. 1. 4. The service is valid if the ball passes over the net, whether it touches the net or not, and inside the boundary of the two net tapes and boundary lines of the opponent's court. 12. FAULT 12. 1. The Serving Side During Service 12. 1. 1. The â€Å"Tekong† plays about with the ball (bumping, giving to other player, etc. ) after the call of score h as been made by the Referee. 12. 1. 2. The â€Å"Inside† player lifts his feet or steps on the line or crosses over or touches the net while throwing the ball. 12. 1. 3. The â€Å"Tekong† does not kick the ball on the service throw. 12. 1. 4. The ball touches his own player before crossing over the opponent court. 12. 1. 5. The ball goes over the net but falls outside the court. 12. 1. 6. The ball does not cross to the opponent side. 12. 1. 7. The tekong foot touches the baseline or any other markings in the court before he kicks the ball to serve? 12. 1. 8. A player uses his hand or hands, or any other parts of his arm or arms to facilitate the execution of a kick even if the hand or arm does not directly touches the ball, but it touches other objects or surfaces instead when doing so. 12. 2. For Both Regus During The Game 12. 2. 1. Stepping on the centre line (except during a follow through) 12. 2. 2. Any player who touches the ball on the opponent side. 12. 2. 3. Any part of player's body crosses over into opponent's court whether above or under the net except during the follow through of the ball. 12. 2. For Both Regus During The Game 12. 2. 1. Stepping on the centre line (except during a follow through) 12. 2. 2. Any player who touches the ball on the opponent side. 12. 2. 3. Any part of player's body crosses over into opponent's court whether above or under the net except during the follow through of the ball 12. 2. For Both Regus During The Game 12. 2. 1. Stepping on the centre line (except during a follow through) 12. 2. 2. Any player who touches the ball on the opponent side. 12. 2. 3. Any part of player's body crosses over into opponent's court whether above or under the net except during the follow through of the ball. 15. SCORING OF POINTS 15. 1. A point is given to the Regu when its opponent have committed any fault 16. SCORING SYSTEM 16. 1. The winning point for the match is a maximum of 21 points 16. 2. The change of side shall occur whereby one Regu has reaches 11 Points 17. TEMPORARY SUSPENSION OF PLAY 17. . The Referee can suspend play temporarily in the event of obstructions, disturbances or any injury to a player who needs immediate treatment, for not more than 5 minutes. 17. 2. An injured player is allowed up to 5 minutes injury time-out. If after 5 minutes, the player is unable to continue, a substitution must be made. If the injured player's team has already made a substitution, the match will be declared a forfeit in favor of the opposing team. 17. 3. In the course of such suspension, all players are not allowed to leave the court 18. DISCIPLINE 18. 1. Every player must abide by the rules of the game. 8. 2. Only the Captain of the â€Å"Regu† is allowed to approach the Referee during the game. 18. 3. Players are not allowed to wear any jewelry or accessories e. g. earrings, chains, watches etc. in the court. 19. PENALTY 19. 1. Players disobeying rules will be penalised by the Referee 19. 1. 1. Showing dissent by words or action towards any officials, with regards to any decision and to any players or spectators 19. 1. 2. Using foul or abusive language to any officials, players or spectator 19. 1. 3. To take any improper step or action in order to influence any decision made by the officials 19. 1. 4. To leave the court without the permission of the Referee 19. 1. 5. To commit ungentlemanly conduct 19. 1. 6. To disobey orders and rules of play The Referee may use one of the following cards: Yellow Card – Caution Red Card – Expulsion Red card shall be given to the following offences committed â€Å"INTENTIONALLY† 19. 1. 7. Persist in misconduct after receiving a caution 19. 1. 8. Violent conduct (eg. Striking, kicking the opponent, spitting, etc) 19. 1. 9. Using foul or abusive language Note: Any player who is shown the Red Card shall be sent off the court and disciplinary action shall be taken against him. The Player concerned shall not be allowed to play in any game until sanction has been made. 19. 2. Fouls and misconduct are penalized as follows: Disciplinary Sanctions – 19. 2. 1. Cautionable Offence A player is cautioned and shown the yellow card if he commits any of the following six offences: 19. 2. 1. 1. Is guilty of unsporting behavior by the display of such action that can be reasonably regarded as either a mitigated or unmitigated violation of the norms of sporting ethics, which can be considered as having or will have a detrimental effect on the proper conduct of the match as a wh19. . 1. 4. Delays the restart of play. 19. 2. 1. 5. Enters or re-enters the court without the referee's permission. 19. 2. 1. 6. Deliberately leaves the court without the referee’s permissionole. 19. 2. 1. 2. Shows dissent by word or action. 19. 2. 1. 3. Persistently infringes the Laws of the Game 19. 3. Sending-off Offences A player is sent off and shown the red card if he commits an y of the following five offences: 19. 3. 1. Is guilty of serious foul play. 19. 3. 2. Is guilty of violent conduct, including an act executed with deliberate intent to cause injury to his opponent. 9. 3. 3. Spits at an opponent or any other person. 19. 3. 4. Using offensive or insulting or abusive language and/or gestures. 19. 4. A player who commits a cautionable offence either on or off the court, whether directed towards opponent, team-mate, the referee, an assistant referee or any other person, for which a yellow card is awarded for each the offence committed is disciplined as follows: 19. 4. 1. Offence: First Yellow Card: Penalty: Normal Caution 19. 4. 2. Offence: Second Yellow Card received by the same player in different matches, but in the same tournament. Penalty: a) One Match Suspension 19. 4. 3. Offence: Third Yellow Card received after suspension for the first two Yellow Cards in the tournament by the same player. Penalty: a) Two (2) Matches Suspension b) A Fine of US$100 (One Hundred Dollars is to be paid by the club or any other body the player represent in the match. 19. 4. 4. Offence: Fourth Yellow Card Yellow card received after two matches' suspension for the earlier Third Yellow Card in the same tournament by the same player. Penalty: Immediate suspension from playing in the next or subsequent matches in any tournament sanctioned by relevant Sepak takraw controlling authority until a Disciplinary Committee is convened and a have been reached on the matter. 19. 4. 5. Offence: Two Yellow Cards received by the same player within the Same match. Penalty: b) Two (2) Matches Suspension c) A Fine of US$100 (One Hundred Dollars is to be paid by the club or any other body the player represent in the match. d) A Red Card will be given for a third disciplinary offence committed in any other matches in the tournament. 19. 5. A player who commits a sending-off offence either on or off the court, whether directed towards opponent, team-mate, the referee, an assistant referee or any other person, for which a red card is awarded for each of the offence committed is disciplined according to the nature of the offence committed is disciplined as follows: Offence: 19. 5. 1. A Red Card Penalty: Send-Off from the game and immediate suspension from playing in any tournament sanctioned by the relevant controlling authority for Sepak takraw until a Disciplinary Committee is convened and a decision has been reached on the matter. 0. MISCONDUCT OF TEAM OFFICIALS 20. 1. Disciplinary action will be taken against Team Officials or his team for any misconduct or disturbances committed by the official or team during a tournament whether in or outside the court. 20. 2. Any team official who commits misconduct or disturbances will be immediately escorted out from the arena by the tournament officials and the official referee and will also be immediately suspended from being a team official, until a Disciplinary Committee is convened and a decision has been reached on the matter. 21. GENERAL 21. 1. In the event of any question or any matter arising out of any point, which is not expressly provided for in any of the rules of the game, the decision of the Official Referee shall be final. BASIC AND FUNDAMENTAL SKILLS: Inside Kick. Arguably it is the most important skill. This is the kick you will use the most. Watch any top class players in action and you'll see that this is the control kick of choice. This move sets up all the killer spikes. While doing an inside kick, you should stand in a good athletic stance. Feet shoulder width apart. Remember to bend your support leg at the knee. And, it is important, always keep an eye on the ball! The kicking motion is easy and don't swing at the ball too hard. The ball is bouncy and you need to just hit it in the right spot on your foot as well as with the proper motion. Try a few times of simply tossing the ball to yourself. Focus on the ball and pop it back up to your hands. Catch the ball and then try again. Do this until the ball is consistently coming back up with ease and pop it back up to your hands. Once you have gained consistency in this drill you can begin to try to link some kicks together. Try dropping to your strong foot, popping the ball up and then kicking with your weak foot before catching the ball. Try to link three kicks together, on alternating feet. You should be able to see your progression. All rights reserved. Spiker Dek is owned by Sport Action International in the promotion of sepak takraw in the Takraw Thailand League. All rights reserved. Knee/Thigh kick. The knee and thigh is used when the ball comes fast towards the area between your knees and your waist. This skill is used to â€Å"bump† or deflect the ball up enough to use an inside kick to control the ball. It is also used when kicking consecutive kicks or in a circle and the ball gets to close to your body. The motion is like a high step marching motion. Simply raise the leg with your hip allowing your knee to bend. Try to contact the ball on the thigh where possible instead of the knee as it provides better control. Make sure the ball hits the fleshy part of the thigh to â€Å"bump† the ball up and out a bit. Try a few back up to your hands. Once you feel comfortable, try to link with one inside kick, and then catch the ball. Do this over and over until it comes naturally. Once you get this combination and doing it naturally without thinking, you will be aware of your improvement in skill. Header. The header is probably the second most important skill to have, especially in the net game. The header is used to pop up a ball that comes higher than the waist. The best way to learn the header is like the inside kick. The contact point should be just above the forehead at the hairline, not too much on the forehead and not too much on the top of the head, right in between. Toss the ball to yourself, hit it with your head and then catch it. Do this several times until you feel comfortable with this skill. When doing the header, remember to bend your knees and get low beneath the ball. Like the other kicks, you don't need to focus on power but on accuracy and placement. The next step in this skill drill is to toss the ball higher and again control it with your head before catching the ball. It hurts a bit at first, but you'll get use to it. The graduating step is to a header from a high inside kick or from a header to a controlling inside kick. Try both combinations as you will be using both of them as you begin to play more Front kick/Toe kick. The toe kick is a defensive kick, great for saving a ball that has gotten out in front of you. It is not, however, a good control kick. Those who play soccer may disagree, but in sepak takraw the inside is the right way. Learn the toe kick for saves, the inside for control. The toe kick is achieved by placing the foot out for the ball and depending on the height of the, either lifting the foot with your hip or just letting the ball bounce off. You don't need much power because the ball tends to fly off uncontrollably. Do it slow and take it easy. Like the other kicks, do the same toss and catch drill. Then try with different combinations. Do the same progression. * TERMINOLOGY : Block: Blocking is a defensive skill used to counter a spike coming from close to the net. Block is usually made by jumping in the air and raising a leg and/or back to divert the ball back into the opponents court. A block counts as one contact. Center Line: Divides the length of the playing court into two equal halves. Dig: The act of fielding hard hit ball successfully, usually a spike or block, to regain control. i. e. The Dig by Thailand came at crucial point in the game.. Dink: A soft hit ball -usually either a â€Å"dink serve† or a â€Å"dink spike† Fault: A violation of one of the rules of the game. Feeder: Person who â€Å"sets† the ball to the â€Å"spiker†. First Ball: Term used to describe receiving the serve by the opposing team. Killer: Same as Spiker. Common in international terminology. Quarter Circle: Place on court where the serving team's forwards (left inside and right inside players) must remain until the ball has been kicked by the server or back player. Regu: Malaysian word for team. In takraw, a team of 4 players (3 starters plus 1 reserve) is known as a â€Å"Regu† and a squad of 3 â€Å"Regu's is known as a â€Å"Team†. Roll Spike: Spike in which the player jumps with his back to the net, rotates in the air and kicks the ball over the opposite shoulder from the kicking foot with a flip like motion. The most dramatic and famous move in the game! Service Over: When the serving team fails to return the ball over the net or commits a fault or foul. The opposing team becomes the serving team but a point is not awarded to either team. USA also uses the same term as volleyball – â€Å"Side Out†. Serving Circle: Circle of 1 foot radius located in both halves of the court. The server is required to have one foot touching the ground inside the serving circle during a serve. Set (1): A period of play which is concluded when one team reaches 15 points. Matches consists of the best of three sets. Set (2): A high pass by one player to a team-mate or to self to enable a spike. Service: The act of putting the ball into play by the back player. Service (Hand) Toss: A hand throw of the ball by one of the forward â€Å"inside† players to the â€Å"back† who must kick the ball into play in one try. Spike: A powerfully hit shot directed into the opponents half of the court by the foot or head. Sunback Spike: Spike in which the player jumps with his back to the net and kicks the ball over the same shoulder as the kicking foot. In soccer this is known as a â€Å"bicycle kick† or â€Å"bike† for short. * STRATEGIES: The strategies in Sepak Takraw are very similar to those in volleyball. The receiving team will attempt to play the takraw ball towards the front of the net, making the best use of their 3 hits, to set and spike the ball. THE GOAL The goal in any form of takraw is to keep the hand-woven ball off the ground for as long as possible using any part of the body except hands and arms. Takraw challenges an individual's assumptions of what they are, and are not, capable of doing. As you gain control of the takraw ball, you will find it very rewarding when you can easily whiz through a string of consecutive kicks or place an accurate pass to another player. While amazing yourself and your friends, you will also be having fun, greatly increasing your eye-foot coordination and overall ball control (super for enhancing and refining soccer skills), strengthening your legs and really increasing your flexibility. GETTING STARTED: Try the FIVE BASIC KICKS/HITS shown here. These kicks may seem awkward at first, but be patient and practice each kick individually. What was impossible yesterday, can be achieved today. Once the basics are learned, try the free style kicks (and make up some of your own), then you can play a whole series of games, including the ones below. . INSIDE KICK There are 5 basic kicks/hits that any good Takraw player will have mastered. The most important of these is the inside kick, for it provides maximum ball control. Use this kick to field a ball dropping in front of you. With your planted leg flexed at the knee, lift up your other leg and swing the foot and lower part of the leg in and up sideways like a pendulum in fro nt of you, turning the ankle so that you hit the ball with the flat surface of the inside of your foot. The inside kick is commonly used for passing and setting the ball up high for a spike. 2. THE OUTSIDE KICK The Outside Kick is used when the Takraw ball drops outside your shoulders and slightly behind you. It is similar to the Inside Kick in that your leg swings like a pendulum, but out and upward (rather than in and upward). Shift weight to ball of support foot as you lift kicking leg up away from body. Turn your ankle so that toes are pointing out (not down), which enables you to kick the ball up with the flat, outside surface of your foot. Avoid swinging or kicking your leg forward (only lift it upward). 3. FRONT FOOT KICK This kick is primarily used to save a low ropping ball in front of you. To propel the ball upwards most consistently, the front of your foot must be flicked up in a quick smooth motion as the ball is contacted (remaining loose at the ankle, not stiff). 4. THE KNEE BUMP The Knee Bump is usually used to deflect upwards a low angle pass or a fast serve to the mid-body. Lift your knee up very quickly, with the foot following underneath (not kicking out) . The ball is contacted at about waist level with the front of your thigh, just behind the knee, for maximum upward thrust and height. Contact with ball in mid-thigh area will serve he same purpose, but ball will not be thrust up as high. Note: both the Front Foot Kick and Knee Bump are used for added control when making a save or controlling a pass. They do not always provide consistent control. 5. THE HEADER The fifth basic hit is the Header, and it is used frequently in games to deflect upwards a high angle pass or fast serve to the upper body. With legs flexed at the knees, put the top of your forehead in front of the ball, lifting up your chin and spring up from the legs as the ball strikes the forehead so as to deflect it up high in your own court. General Helpful Hints: aIways be in a ready stance, with feet pointing ahead and shoulder width apart, knees slightly bent, weight low and slightly forward. – with the basic kicks/hits, usually you should face the direction t hat you want to direct the ball to as you contact it. – approach contact with the ball in a slow, easy and relaxed fashion, it is more important to first develop good timing (knowing when and how to contact the ball) than it is to kick the ball hard. – the support leg provides your balance so should maintain a low profile and be flexed at the knee as your other foot executes the kick. ambidexterity is key to being a more versatile player, when ball approaches your right side, kick it with your right foot – left side, left foot. FREE STYLE This is your chance to expand on your basic kicks and come up with some more challenging moves of your own. Here are a couple to get you started. FLYING CLIPPER Leap off the same foot that you'll use to kick the ball. Cross your kicking foot behind and under your other leg. Lift your kicking foot, turning your ankle and making contact with the ball with the flay surface on the inside of your foot. HAND LOOP This move can be don e with a number of kicks. Position our arms to form a loop. The idea is to have the ball first fall through the hand loop then kick it back upward through the loop. Different Games SOLO PLAY The object of play is to keep the takraw ball in the air as long as possible without using hands or arms, anything else goes! CIRCLE GAME The object of the traditional â€Å"Circle Game† is the same as â€Å"SoIo Play†, except with a group of players standing in a circle. This activity was played as far back as the 14th century in India, Laos, Malaysia, Myanmar (Burma), the Philippines and Thailand using a similar ball that was woven out of a rattan material, available in abundance there. SEPAK TAKRAW – THE NET GAME â€Å"Sepak† is Malay for â€Å"kick† and â€Å"Takraw† is Thai for the â€Å"hand-woven ball† that is used. In 1945 enthusiasts added a court and net with the same dimensions as in doubles badminton, and a set of rules similar to volleyball (without using hands or arms) to form a fantastic spectator sport with world championship tournaments held in both Malaysia and Thailand. In western countries it has been mostly Laotian immigrants who have first introduced Takraw to others. Now ASEC INTERNATIONAL is also happy to help introduce, promote and organize this fun and exciting recreational activity/sport! PLAYER'S POSITIONS: 1. The serving team's forwards must remain in their quarter circles' while the back player must have only one foot in the ‘serving circle' until the ball is contacted by the servers foot. 2. The receiving teams players may stand anywhere in their side of the court, but usually the back player stands just in front of the serving circle with the forwards on either side of him. 3. Players are allowed to move freely on each half of the court once the ball is has been served. TO BEGIN PLAY: The game begins by one of the forwards tossing the takraw ball to the back player. The back player must then kick the ball, with the foot that is outside the serving circle, into the opponent's court in one try (usually with an extended version of the inside kick). The serve is still good if the ball hits the net as it goes into the other half of the court. SCORING: 1. Only the serving team can make a point. 2. A fault by the team possessing the ball constitutes a loss of serve'. 3. A set is won by scoring 21 points, unless the points are tied 20 -20, then the set shall be decided on a difference of two points, up to a ceiling of 25 points. 4. A match is won by winning two out of three sets. . If each team wins one set, the tie breaker set only goes to 15 points,unless the points are tied 14 – 14, then the set shall be decided on a difference of two points, up to a ceiling of 17 points. FAULTS: 1. The back player does not kick the ball over the net on the service toss. 2. The ball falls to the ground inside or outside of the court. 3. The ball is hit more th an three times in succession by one side. 4. The ball hits the net but does not go over it. 5. The ball hits the hand or arm of a player. 6. Any part of the body touches, crosses the plane, or goes under the net. . The ball rolls on the body or is stalled. Note: One player may hit the ball twice, or even three times, consecutively. The ball may be hit up to 6 feet outside court's perimeter. CONTROL: When receiving a serve, stay low and deflect the oncoming ball upwards (head and thigh shots are highly effective for this purpose). SETTING: Setting is a skill which is executed by propelling the ball high above the net to enable the same, or another, player to smash the ball into the opponent's court. Usually the player with the best ball control is setter. SPIKING: After the ball has been set, it can be spiked down into the opponent's court by the spiker's head or foot. This is the most effective and dramatic move in the sport. Usually one of the forward players is designated as spiker during the game so that no confusion will arise as to who will spike the ball. BLOCKING: A block is a defensive skill used mainly for the purpose of preventing a spiked ball,that is coming from above and close to the net, from flying into the defending side. A block is usually made by jumping and raising the side of one's foot and leg above the net, or by turning and jumping up with the back to the net. OFFICIALS: a. Member of Referees' Committee b. Referee c. Assist. Referee d. Reserve Referee e. Standby Referee f. Team's Manager g. Team's Coach h. Players i. Spectators Referees shall avoid getting themselves involved in dispute members of the public, the press, Sepak Takraw officials or players on matters pertaining to refereeing. An unpleasant incident encount ered must promptly be reported to Chairman Referee. Referees must at all times uphold the Laws of the Game, The Rules and Regulations. Referees must at times observe the 3Fs – Firm, Fair and Fit. The level of physical fitness must always be maintained to ensure consistency with the requirements of good refereeing. Referees must behave as professionals and conduct themselves in a manner that will bring honour to themselves and the country. Referees detailed to officiate in a sepak takraw tournament must report at the venue at least 30 minutes earlier for local games and 1 hour earlier for International Games. Official Referees must ensure that all referees stay behind until all games have ended before giving a short briefing and officially release the referees to go home. Official Referee is responsible to record down the names of